AGRICULTURAL SALES REPRESENTATIVE

Full-Time; Permanent   |   Salary; Competitive, dependent on experience   |   Location; Field based

An Exciting Opportunity

Guy Machinery Ltd is looking for a motivated and commercially driven Agricultural Sales Representative to promote and sell our established agricultural machinery and equipment ranges. This is an exciting opportunity to represent leading machinery franchises, develop a sales territory and build lasting relationships with customers.

The Role

Working independently and as part of our dealership team, you will visit customers, identify opportunities, demonstrate machinery and manage sales from initial enquiry through to handover. First-class customer service and a proactive approach to business development are central to the role.

Key Responsibilities

• Develop new business by identifying and visiting prospective customers across the agreed territory.
• Promote and sell agricultural machinery and equipment, matching products to customers’ requirements.
• Manage enquiries, demonstrations, quotations, negotiations, orders and machinery handovers.
• Build strong relationships with farmers, contractors and existing customers to encourage repeat business.
• Follow up leads and quotations promptly, maintaining accurate customer and sales records.
• Develop product knowledge and represent our machinery franchises at demonstrations, shows and events.
• Work towards agreed sales and margin objectives and provide regular updates on sales opportunities.
• Coordinate with the Parts and Service teams to ensure smooth deliveries and excellent aftersales support.
• Monitor market conditions and competitor activity, and represent Guy Machinery Ltd professionally.

About You

You will be confident meeting customers, enthusiastic about machinery and motivated to achieve results while delivering excellent service.

• Strong communication, relationship-building, negotiation and customer service skills.
• Self-motivated, organised and performance-driven, able to manage a territory independently.
• Confident in identifying opportunities, following up enquiries and converting leads into sales.
• Professional presentation, sound administration skills and a full UK driving licence.
• A proactive attitude, commercial awareness and a commitment to teamwork.

Desirable: Previous agricultural machinery or field sales experience; knowledge of farming and machinery applications; experience with CRM or dealership systems.

What We Offer

• Full-time, permanent employment and competitive remuneration based on experience.
• Company vehicle, laptop and mobile phone.
• A varied, independent sales role representing established machinery franchises.
• A supportive dealership team, excellent working conditions and additional benefits.